Our Story

Our business is ice cream and our purpose is community.

Genuine Ice Cream is a Bozeman-based, small-batch ice creamery rooted in Montana values — hard work, craftsmanship, and treating people like neighbors. Every scoop is made with care by a team that believes the details matter, from high-quality ingredients in the kitchen to genuine hospitality at the counter.

Ice cream is what we make, but connection is why we’re here. It’s how we celebrate summer evenings, post-game wins, first dates, and long days well spent. When you choose Genuine, you’re supporting a locally owned company that invests in its people, strengthens the community, and creates places to gather and enjoy life’s simple pleasures. 

Meet, Ellie

Owner of Genuine Ice Cream

Ellie’s journey with Genuine Ice Cream began long before ownership. As General Manager, she helped guide a period of significant growth and operational evolution—strengthening systems, refining the customer experience, and building the team that would carry the company forward. In 2020, she stepped into ownership with a clear commitment to leading Genuine into its next chapter of intentional growth and operational excellence.

Under her leadership, Genuine has expanded thoughtfully across retail and wholesale while investing deeply in its people and processes. Ellie focuses on optimizing systems, developing leaders, and creating an environment where high standards and genuine hospitality coexist. She is committed to building a workplace that values accountability, growth, and shared success—where team members are empowered to take ownership and customers feel the care behind every detail.

Ellie also serves on the Board of the North American Ice Cream Association and the Board of Fish & Wildlife Volunteers, reflecting her commitment to advancing the craft of ice cream and supporting the outdoor spaces that define life in Montana.

Being outside has always been where she feels most grounded. Whether she’s on the trail with her people or exploring Montana’s rivers and mountains, she values the clarity and perspective that time outside brings. That same mindset shapes how she leads—bringing integrity, intention, and a deep belief in creating experiences that bring people together.

Frequently Asked Questions

Giving Back

We donate time and money to good people and good causes — organizations out there doing the work to make our communities a better place to live, and our planet a better place for us all. We believe it’s our responsibility to share what’s been given to us, and bring joy through our actions as well as our ice cream.